Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach
The snowballing approval of food delivery apps (FDAs) in developing countries, including Palestine, calls for a deep insight into this trait. However, limited research has been conducted in Palestine regarding the acceptance and usage of FDAs. Addressing this research gap, this study examines the me...
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| Main Authors: | , , |
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| Format: | Book chapter |
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Springer Science and Business Media Deutschland GmbH
2024
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| Institution: | Universiti Tenaga Nasional |