Are privacy concerns still relevant? revisiting consumer behaviour in omnichannel retailing

• Main Authors: Cheah, Jun-Hwa, Lim, Xin-Jean, Ting, Hiram, Liu, Yide, Quach, Sara
• Format: Article
• Published: Elsevier 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/100346/; https://www.sciencedirect.com/science/article/pii/S0969698920301211
• Institution: Universiti Putra Malaysia

Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction between retailers and consumers. Although the effect of omnichannel retailing on business is increasingly recognised, privacy concerns remain a subject of debate and a delicate issue which could potentially i...