Brand identity and Halal in Malaysia’s food SMEs: one tale from two model analyses

• Main Authors: Razak, Muhammad Nur Fitri, Bidin, Rosmiza, Mohamad, Bahtiar, Osman, Mohd Nizam, Abu Bakar, Mohd Syuhaidi, Jen, Sern Tham, Atan, Rodziah, Handayati, Puji, Utaberta, Nangkula
• Format: Article
• Published: MDPI 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/100568/; https://www.preprints.org/manuscript/202204.0238/v1
• Institution: Universiti Putra Malaysia

Corporate identity has played a vital role in the Halal industry to create a strong foundation for its reputation in the long run. This paper used two modeling analyses for two different data. The first analysis aims to predict the relationship between Corporate Identity Management between Internal...