Building virtual rapport with emotion expressions: hotel responses to positive online reviews
The rapid digital revolution in recent decades has transformed conventional Word-of-Mouth (WOM) into electronic WOM (eWOM). The significance of digital emotion in eWOM has been widely recognized due to its influential effect on consumer trust. There is increasing research on digital emotion contagio...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Language Institute, Thammasat University
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/100572/ https://so04.tci-thaijo.org/index.php/LEARN/article/view/259923 |
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| Institution: | Universiti Putra Malaysia |
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