Carlsberg’s reputation as an influencing factor between consumer attitude towards corporate social responbility and brand acceptance
Corporate social responsibility (CSR) initiatives which are carried out by an organization is one of the most powerful tools towards engaging with the public. Through carrying out such numerous social responsibility initiatives, the organization proofs to society that it is not only focused towards...
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Main Authors: | , , , |
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Format: | Article |
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Human Resource Management Academic Research Society
2022
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Online Access: | http://psasir.upm.edu.my/id/eprint/100631/ https://hrmars.com/index.php/IJARBSS/article/view/15560/Carlsbergs-Reputation-as-an-Influencing-Factor-Between-Consumer-Attitude-towards-Corporate-Social-Responbility-and-Brand-Acceptance |
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Institution: | Universiti Putra Malaysia |
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