Carlsberg’s reputation as an influencing factor between consumer attitude towards corporate social responbility and brand acceptance

• Main Authors: Mohd Hasan, Nurul Ain, Kumar, Shammanee, Chan, Tak Jie, Costa, Feroz De
• Format: Article
• Published: Human Resource Management Academic Research Society 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/100631/; https://hrmars.com/index.php/IJARBSS/article/view/15560/Carlsbergs-Reputation-as-an-Influencing-Factor-Between-Consumer-Attitude-towards-Corporate-Social-Responbility-and-Brand-Acceptance
• Institution: Universiti Putra Malaysia

Corporate social responsibility (CSR) initiatives which are carried out by an organization is one of the most powerful tools towards engaging with the public. Through carrying out such numerous social responsibility initiatives, the organization proofs to society that it is not only focused towards...