Communication strategy approaches in a Facebook Live Sinar Harian talk broadcast

This study investigates the communication strategies (CS) used by the host and guests in a live talk broadcast on Facebook. The aim of the study is to identify and analysed how the respondents compensate for their insufficient linguistic repertoire and enhance their online discussions via the use of...

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Bibliographic Details
Main Authors: Salbi, Syairil Adzrin, Abdullah, Muhammad Alif Redzuan, Husain, Salina, Hussin, Sanimah
Format: Article
Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/100726/
https://hrmars.com/index.php/IJARBSS/article/view/14934/Communication-Strategy-Approaches-in-A-Facebook-Live-Sinar-Harian-Talk-Broadcast
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Institution: Universiti Putra Malaysia