COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan

• Main Authors: Ismail, Kamarulzaman, Jantan, Amer Hamzah, Muhammad Irfan, Naveed, Rana Tahir, Ahmed, Shakeel
• Format: Article
• Published: Penerbit UnIPSAS 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/100830/; https://ejournal.unipsas.edu.my/index.php/alsirat/article/view/274
• Institution: Universiti Putra Malaysia

The study is aimed at identifying the effects of COVID-19 on e-commerce businesses to gain a better understanding of how to sustain and improve the business in a hard-hit economic situation. Coronavirus is a very harmful virus, and it spreads very fast from human to human. The virus is fatal and bri...