Crossing the threshold of general public relations practices: assessing Malaysia's experience in the first quarter of the millennium

• Main Authors: Abdul Rahman, Saiful Nujaimi, Hashim, Norliana
• Format: Article
• Published: Human Resource Management Academic Research Society 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/100843/; https://hrmars.com/index.php/IJARBSS/article/view/14433/Crossing-the-Threshold-of-General-Public-Relations-Practices-Assessing-Malaysias-Experience-in-the-First-Quarter-of-the-Millennium
• Institution: Universiti Putra Malaysia

Public Relations (PR) is nothing new to the present day global community. In fact, mankind had exercised PR since the day they first decided to live together. Since then, an essential beacon of wisdom in the history of mankind was planted. The birth of the modern PR began in 1948 when the Public Rel...