Factors influencing online impulse buying behavior during Covid-19 pandemic
The main purpose of this study was to determine the influence of product availability, time availability, money availability on online impulse buying behavior during COVID-19 pandemic among consumers in Malaysia. There was a total of 300 respondents participated in this study. The data were collecte...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101478/ https://hrmars.com/index.php/IJARBSS/article/view/16015/Factors-Influencing-Online-Impulse-Buying-Behavior-During-Covid-19-Pandemic |
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| Institution: | Universiti Putra Malaysia |