Investigating the relationship between usefulness and ease of use of living streaming with purchase intentions
Purchase intentions are a strong source of increasing profits and sales. Due to increased social media trends and usage, live streaming has become a significant way to sell products online. This study aims to investigate the relationship between usefulness and ease of use of live streaming with purc...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Springer
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101979/ https://link.springer.com/article/10.1007/s12144-022-03698-4 |
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| Institution: | Universiti Putra Malaysia |