Subtitle translation of American sitcom The Big Bang Theory from the perspective of eco-translatology

• Main Authors: Cao, Jing, Mansor, Nor Shahila, Ang, Lay Hoon, Abu Ujum, Diana
• Format: Article
• Published: Academy Publisher 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/103350/; https://jltr.academypublication.com/index.php/jltr/article/view/2386
• Institution: Universiti Putra Malaysia

Eco-translatology is a theory of translation put forward by Professor Hu Genshen, which regards translation as a process of “selective adaptation” and “adaptive selection”. The popularity of American TV dramas has aroused a huge demand for subtitle translation, resulting in the rapid growth of subti...