The exploration analysis of socio economic status of homestay guest in Langkawi and marketing recommendations

• Main Authors: Jamaluddin, Askiah, Zainalaluddin, Zumilah, Zulkifli, Zuzafina
• Format: Article
• Published: Human Resource Management Academic Research Society 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/103556/; https://hrmars.com/index.php/IJARBSS/article/view/14146/The-Exploration-Analysis-of-Socio-Economic-Status-of-Homestay-Guest-in-Langkawi-and-Marketing-Recommendations
• Institution: Universiti Putra Malaysia

Homestay business in Langkawi was operated in Malaysia since 1990s. At that time, the Ministry of Tourism, Art and Culture (MOTAC) trained local people as the homestay business owner and provided licensed for homestay operation in Langkawi island area. Generally, this homestay promotes an experience...