The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia
The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/103604/ https://hrmars.com/index.php/IJARBSS/article/view/14877/The-Influence-of-Impulse-Purchase-Orientation-Brand-Orientation-Prior-Online-Purchase-Experience-and-Online-Trust-on-Online-Purchase-Intention-among-Working-Adults-in-Kuala-Lumpur-Malaysia |
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| Institution: | Universiti Putra Malaysia |