The influence of online consumer reviews on purchase intention among young adults
Purpose: In today’s world,social media has brought large impacts to the consumers’ lifestyle as consumers spent most of their time in surfing and browsing them to get information. Hence, online consumer reviews will direct consumers to choose their matching products from variety of products availab...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Universal Publishers
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/103610/ http://www.gbmrjournal.com/ |
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| Institution: | Universiti Putra Malaysia |