The relationship between push and pull factors and intention to visit muslim-friendly hospitals for medical tourism among Malaysian Muslim consumers
Muslim-friendly medical tourism holds great potential in assisting with the post-covid efforts for the country. As of current literature, there is no prior research on what drives Malaysian Muslim consumers to visit Muslim-friendly hospitals. This study proposed the effects of push and pull factors...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Malaysian of Consumer And Family Economics Assosiation
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/103697/ https://www.majcafe.com/vol-28-2022/ |
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| Institution: | Universiti Putra Malaysia |