Effect of social media engagement, corporate image and perceived value on tourist loyalty in hotel industry in Malaysia

• Main Author: Khan, Md. Ashraful Azam
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Hospitality industry - Malaysia; Customer loyalty - Malaysia
• Online Access: http://psasir.upm.edu.my/id/eprint/105536/1/SPE%202022%201%20UPM%20IR.pdf; http://psasir.upm.edu.my/id/eprint/105536/
• Institution: Universiti Putra Malaysia

Nurturing tourist loyalty is a top priority for Malaysian hotels in the contemporary competitive business environment. In recent years, tourist loyalty in the Malaysian hotel industry has declined which negatively impacted hotels’ occupancy rates and survival. For instance, according to a hotel s...