Marketing strategies for internationalization in China’s higher education: an ally or barrier for sustainable development?
In this era of the commodification of higher education, the dominating concept of higher education now is that it functions as a commercial product for the purpose of national economic development. Consequently, the free market rules linked to consumerism seem to rule and shape how higher education...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Multidisciplinary Digital Publishing Institute (MDPI)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105737/ https://www.mdpi.com/2071-1050/16/1/395 |
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| Institution: | Universiti Putra Malaysia |
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