Examining the effects among motivation needs, satisfaction, and Instagram continuance intention in Malaysian students
While social media platforms, notably Instagram, have gained traction among university students, this study sought to understand factors influencing their continued use among a segment of Malaysian university students. The primary purpose of this study was to examine the role of satisfaction (SAT) a...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Redfame Publishing Inc.
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105798/ https://redfame.com/journal/index.php/smc/article/view/6259 |
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| Institution: | Universiti Putra Malaysia |