The impact of social media marketing activities on customer purchase intention: a study of the property industry in Malaysia
Purpose This study investigates the impact of social media marketing activities on customer purchase intention in the Malaysian property market. Design/methodology/approach The study utilises a survey research approach to collect data from 331 respondents using a questionnaire. Findings The...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/106182/ https://www.emerald.com/insight/content/doi/10.1108/PM-07-2023-0066/full/html |
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| Institution: | Universiti Putra Malaysia |