The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company

• Main Authors: Chan, Tak Jie, Taher, Surug Saleh, Sharipudin, Mohamad-Noor Salehhuddin, Huam, Hon Tat, Khaw, Thean Boon
• Format: Article
• Published: Growing Science 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/106206/; https://www.growingscience.com/uscm/Vol12/uscm_2024_7.pdf
• Institution: Universiti Putra Malaysia

The purpose of the study is to examine the mediating role of corporate image on the influence of retailers’ corporate social responsibility (CSR) practices of a fast-food chain brand and its corporate reputation. The study utilized the dimensions of the retailer’s CSR dimension. This study focused o...