Family and life insurance purchase decision-making: The significance of personal values

• Main Authors: Oluwaseyitan, Rotimi Cephas, Hashim, Haslinda, Raja Yusof, Raja Nerina, Tee, Keng Kok
• Format: Article
• Published: Human Resource Management Academic Research Society 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/107981/; https://hrmars.com/index.php/IJARBSS/article/view/16412/Family-and-Life-Insurance-Purchase-Decision-Making-The-Significance-of-Personal-Values
• Institution: Universiti Putra Malaysia

Over the decades, considerable studies have established the connection between values and their relevance to consumer behaviors. However, there needs to be more research on how values impact decision-making roles within the family. Accordingly, this paper seeks to address this apparent gap. This con...