How to make you spend more in the airport? An investigation towards ECSI model on willingness to spend more in airport
This study intends to uncover the potential drivers that motivate air passengers to spend more in the airport. To address the gaps in the literature, this study proposed a model that integrated the European Customer Satisfaction Index (ECSI) and Experience Economy Theory. Data was collected from 341...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108210/ https://linkinghub.elsevier.com/retrieve/pii/S0969699723001072 |
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| Institution: | Universiti Putra Malaysia |