Similarity-attraction cluster of outbound Chinese tourists: who belongs there?
China has become the number one source market for tourists. This article seeks to understand whether cultural/lifestyle similarity is an important pull factor for Chinese tourists when selecting a destination. Specifically, 205 Chinese tourists were surveyed about their destination choices in relati...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
SAGE Publications
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/109239/ https://journals.sagepub.com/doi/10.1177/1096348021996441 |
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| Institution: | Universiti Putra Malaysia |