Social marketing in HIV/AIDS prevention: its contribution and challenges
In the realm of public health promotion, where pharmacological, immunological, and medical interventions may not be readily available, an alternative approach has gained prominence—social marketing. This innovative strategy applies commercial marketing techniques to create and execute programs and c...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/109475/1/social-marketing-in-hivaids-prevention-its-contribution-and-challenges.pdf http://psasir.upm.edu.my/id/eprint/109475/ https://hrmars.com/index.php/IJARBSS/article/view/17272/Social-Marketing-in-HIVAIDS-Prevention-Its-Contribution-and-Challenges |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |