Navigating customer experience: Insights into fast food satisfaction and happiness in Sarawak
The rapid global expansion of the fast-food industry, predominantly driven by American multinational corporations, has significantly impacted consumer choices on a global scale. However, there is a lack of comprehensive research or insights into the unique factors that drive customer satisfaction an...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Universiti Teknologi MARA
2023
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/110118/ https://aej.uitm.edu.my/view-paper.php?paper=2023106540ead8afb38 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |