The role of consumer satisfaction, involvement, and engagement on consumer loyalty in the telecommunication industry among Nigerian university students

• Main Authors: Ayomide Bello, Sharafa, Osman, Syuhaily, Abd. Rahim, Husniyah, Adewale Yusuf, Sodiq
• Format: Article
• Published: Human Resource Management Academic Research Society 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/110129/; https://hrmars.com/index.php/IJARBSS/article/view/18857/The-Role-Of-Consumer-Satisfaction-Involvement-And-Engagement-On-Consumer-Loyalty-In-The-Telecommunication-Industry-Among-Nigerian-University-Students
• Institution: Universiti Putra Malaysia

Consumer loyalty is a global issue that most companies are trying to solve. The market nowadays offers consumers a wide range of products and brands to choose from. Consumption has reached a point where consumers have too many options. Thus, understanding consumer purchasing patterns requires involv...