Cultivating meaningful experiences: the impact of psychological climate on voluntary pro-environmental behavior and proactive customer service performance

• Main Authors: Yang, Boya, Ho, Jo Ann, Ng, Siew Imm, Jun Hwa (Jacky), Cheah
• Format: Conference or Workshop Item
• Language: English
• Published: 2024
• Subjects: Hospitality industry - Customer services
• Online Access: http://psasir.upm.edu.my/id/eprint/111712/1/Short%20version%20of%20article%2018%20July%202024.pdf; http://psasir.upm.edu.my/id/eprint/111712/
• Institution: Universiti Putra Malaysia

This study investigates the impact of psychological climate (PC) on hotel employees' voluntary pro-environmental behavior (VPEB) and proactive customer service performance (PCSP). Drawing on the broaden-and-build theory, we explore how experienced meaningfulness (EM) mediates the relationship b...