Product awareness and sales promotion strategies among telecommunication industry consumers in Nigeria
Customers have become more anxious about the economic situation over the past five years and have been looking for value. The number and depth of sales promotions and offers have increased across the market, but customers are not just looking for low prices, they are also looking to balance quali...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/111819/1/FEM%202023%202%20IR.pdf http://psasir.upm.edu.my/id/eprint/111819/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |