Mobile marketing training towards increasing business: a case study of agri-food micro-enterprises

Mobile marketing training towards increasing business: a case study of agri-food micro-enterprises

Mobile marketing (MM) refers to marketing through mobile platforms and has become a phenomenon in the business world. Many sectors utilize online applications for various business activities, including promotion and marketing. However, small and medium-sized enterprises (SMEs), especially those in t...

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Bibliographic Details
Main Authors: Othman, Zakirah, Kamarul Zaman, Nur Badriyah, Abu, Noor Hidayah, Abdullah, Syahida, Alias, Emmy Farha, Siti Jahroh, Siti Jahroh
Format: Article
Language:English
Published: International Federation of Engineering Education Societies (IFEES) 2024
Online Access:http://psasir.upm.edu.my/id/eprint/112008/1/59_Mobile%2BMarketing%2BTraining%2Btowards%2BIncreasing%2BBusiness%2BA%2BCase%2BStudy%2Bof%2BAgri-Food%2BMicro-Enterprises.pdf
http://psasir.upm.edu.my/id/eprint/112008/
https://online-journals.org/index.php/i-jim/article/view/49055
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Institution: Universiti Putra Malaysia
Language: English

Internet

http://psasir.upm.edu.my/id/eprint/112008/1/59_Mobile%2BMarketing%2BTraining%2Btowards%2BIncreasing%2BBusiness%2BA%2BCase%2BStudy%2Bof%2BAgri-Food%2BMicro-Enterprises.pdf
http://psasir.upm.edu.my/id/eprint/112008/
https://online-journals.org/index.php/i-jim/article/view/49055

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