Indonesian and Malaysian consumer perspective toward COVID-19 vaccine products from China
The current study aimed to analyse the impact of country of origin on brand trust, perceived quality, and brand image directly and examined the influence of product brand image and perceived quality on brand trust. COVID-19 vaccine products from China were selected as the research object, and the cu...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Inderscience Publishers
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/112064/ https://www.inderscienceonline.com/doi/abs/10.1504/IJPQM.2024.137230 |
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| Institution: | Universiti Putra Malaysia |