Purchase intentions for cultural heritage products in e-commerce live streaming: an ABC attitude theory analysis

Purchase intentions for cultural heritage products in e-commerce live streaming: an ABC attitude theory analysis

With the increasing popularity of e-commerce live streaming, understanding purchase intentions for cultural heritage products in this context is crucial, prompting the analysis based on the ABC attitude theory. This study investigates how creative products of intangible cultural heritage influenc...

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Bibliographic Details
Main Authors: Yingqing, Xu, Mohd Hasan, Nurul Ain, Mohd Jalis, Farhana Muslim
Format: Article
Language:English
Published: Elsevier 2024
Online Access:http://psasir.upm.edu.my/id/eprint/112115/1/PIIS2405844024025015.pdf
http://psasir.upm.edu.my/id/eprint/112115/
https://www.cell.com/heliyon/fulltext/S2405-8440(24)02501-5?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS2405844024025015%3Fshowall%3Dtrue
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Institution: Universiti Putra Malaysia
Language: English

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http://psasir.upm.edu.my/id/eprint/112115/1/PIIS2405844024025015.pdf
http://psasir.upm.edu.my/id/eprint/112115/
https://www.cell.com/heliyon/fulltext/S2405-8440(24)02501-5?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS2405844024025015%3Fshowall%3Dtrue

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