Prioritizing factors in social media crisis communication for resilience enhancement using analytical hierarchy process

• Main Authors: Mundottukandi, Mohammed S., Jusoh, Yusmadi Yah, Pa, Noraini Che, Haizan Nor, Rozi Nor, Bukar, Umar Ali
• Format: Article
• Language: English
• Published: Institute of Electrical and Electronics Engineers 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/112824/1/112824.pdf; http://psasir.upm.edu.my/id/eprint/112824/; https://ieeexplore.ieee.org/document/10485423
• Institution: Universiti Putra Malaysia

In today's era dominated by social media, crisis communication has become increasingly complex in the evolving landscape of crisis management, shaped by globalization and technological advancements. The pivotal role of social media in facilitating information seeking and sharing during crises u...