Linking pathways from perceived absolute and comparative risk to colorectal cancer screening intention: towards an extended Cognitive Mediation Model

• Main Authors: Zhang, Thomas H., Tham, Jen Sern, Lee, Edmund W. J., Waheed, Moniza
• Format: Article
• Published: Routledge 2024
• Online Access: http://psasir.upm.edu.my/id/eprint/112870/; https://www.tandfonline.com/doi/full/10.1080/10510974.2024.2331812
• Institution: Universiti Putra Malaysia

Digital media platforms are crucial in providing health information to the public, including learning about cancer prevention strategies. Although the Cognitive Mediation Model (CMM) is a sound theoretical framework for explaining the underpinning process of health knowledge acquisition, one importa...