The trends of potential user research from 2014-2023 based on bibliometric and BERTopic
Objective: Despite the increasing importance of lead generation research in increasing product or market share, cost and resource constraints have become a challenge for SMEs.Therefore, this study aims to explore and reveal research themes and market trends hidden in articles on lead generation over...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/113432/1/113432.pdf http://psasir.upm.edu.my/id/eprint/113432/ https://rgsa.openaccesspublications.org/rgsa/article/view/6100 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |
| Language: | English |
Be the first to leave a comment!