Effects of travel vlogs on travel intention of slow tourism in China: an evaluation of resonance and destination image

• المؤلفون الرئيسيون: Wang, Meng, Abd Rahman, Azmawani, Abdul Aziz, Yuhanis, Adzharuddin, Nor Azura
• التنسيق: مقال
• منشور في: Emerald Publishing 2024
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/113657/; https://www.emerald.com/insight/content/doi/10.1108/ijtc-12-2023-0268/full/html
• المؤسسة: Universiti Putra Malaysia

Purpose: The distinct characteristics of slow tourism compared to mass tourism determine the differences between slow travelers and mass travelers. This transformation is essential for potential tourists to transition into slow travelers when promoting slow tourism to them. Can travel vlogs, a “fast...