Digital and social interaction: a systematic literature review of TikTok's appeal via Uses and Gratifications Theory

• Main Authors: Du, Shengwei, Hashim, Norliana, Kamarudin, Syafila
• 格式: Article
• 語言: English
• 出版: Elite Scientific Publications 2024
• 在線閱讀: http://psasir.upm.edu.my/id/eprint/115399/1/115399.pdf; http://psasir.upm.edu.my/id/eprint/115399/; https://pjlss.edu.pk/pdf_files/2024_2/8113-8129.pdf
• 機構: Universiti Putra Malaysia

Needs and satisfaction have always been important for researchers in understanding human behavior, motivation and happiness. When a person's needs are met, he will feel satisfied. People usually use social media to achieve this need. If it is not met, people will have negative emotions such as...