Non-Muslims’ awareness of Halal principles and related food products in Malaysia

• Main Authors: Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir, Chiew, Eddie Fook Chong
• Format: Article
• Language: English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2010
• Online Access: http://psasir.upm.edu.my/id/eprint/11717/1/Non-Muslims_awareness_of_Halal_principles.pdf; http://psasir.upm.edu.my/id/eprint/11717/; http://www.ifrj.upm.edu.my/17%20%2803%29%202010/IFRJ-2010-667-674%20Zainal%20UPM.pdf
• Institution: Universiti Putra Malaysia

Although the Halal concept has not been a major element among non-Muslim consumers living in an Islamic country, whether the non-Muslim consumers are aware of the underlying advantages that come with Halal food products or their viewpoints arising from their religious belief, are some intriguing que...