Kansei engineering approach for the customers preferences of car design

In today’s business environment, all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy. This study is related to the c...

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Main Authors: Yaakob, Mohd Yuhazri, Wan Yaacob, Wan Nur Hidayah, Sihombing, Haeryip, Yahaya, Saifudin Hafiz, Sulaiman, Shamsuddin, Amir Mohamed, Kamarul
Format: Conference or Workshop Item
Language:English
Published: Springer Nature Singapore 2018
Online Access:http://psasir.upm.edu.my/id/eprint/13769/1/Kansei%20engineering%20approach%20for%20the%20customers%20preferences%20of%20car%20design.pdf
http://psasir.upm.edu.my/id/eprint/13769/
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Institution: Universiti Putra Malaysia
Language: English
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spelling my.upm.eprints.137692018-08-14T07:41:13Z http://psasir.upm.edu.my/id/eprint/13769/ Kansei engineering approach for the customers preferences of car design Yaakob, Mohd Yuhazri Wan Yaacob, Wan Nur Hidayah Sihombing, Haeryip Yahaya, Saifudin Hafiz Sulaiman, Shamsuddin Amir Mohamed, Kamarul In today’s business environment, all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy. This study is related to the characteristic of product design based on customer emotional preferences using ‘Kansei Engineering’ with a mathematical approach. The approach used in this study is to identify and investigate the customer satisfaction through the customers’ preferences that are focused on the design of the car products. 5 Kansei words and 20 Multi-Purpose Vehicle (MPV) car designs (side view) were used as samples for this study. The design of the 20 cars are then manipulated into 12 curves using Bezier cubic equation, including the segmentation of the design profile. From the data gathered, the customer’s preferences towards the car’s design can be identified through the variables of Bezier curve equation. Springer Nature Singapore 2018 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/13769/1/Kansei%20engineering%20approach%20for%20the%20customers%20preferences%20of%20car%20design.pdf Yaakob, Mohd Yuhazri and Wan Yaacob, Wan Nur Hidayah and Sihombing, Haeryip and Yahaya, Saifudin Hafiz and Sulaiman, Shamsuddin and Amir Mohamed, Kamarul (2018) Kansei engineering approach for the customers preferences of car design. In: 7th International Conference on Kansei Engineering and Emotion Research 2018 (KEER 2018), 19-22 Mar. 2018, Kuching, Sarawak, Malaysia. (pp. 289-295). 10.1007/978-981-10-8612-0_31
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description In today’s business environment, all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy. This study is related to the characteristic of product design based on customer emotional preferences using ‘Kansei Engineering’ with a mathematical approach. The approach used in this study is to identify and investigate the customer satisfaction through the customers’ preferences that are focused on the design of the car products. 5 Kansei words and 20 Multi-Purpose Vehicle (MPV) car designs (side view) were used as samples for this study. The design of the 20 cars are then manipulated into 12 curves using Bezier cubic equation, including the segmentation of the design profile. From the data gathered, the customer’s preferences towards the car’s design can be identified through the variables of Bezier curve equation.
format Conference or Workshop Item
author Yaakob, Mohd Yuhazri
Wan Yaacob, Wan Nur Hidayah
Sihombing, Haeryip
Yahaya, Saifudin Hafiz
Sulaiman, Shamsuddin
Amir Mohamed, Kamarul
spellingShingle Yaakob, Mohd Yuhazri
Wan Yaacob, Wan Nur Hidayah
Sihombing, Haeryip
Yahaya, Saifudin Hafiz
Sulaiman, Shamsuddin
Amir Mohamed, Kamarul
Kansei engineering approach for the customers preferences of car design
author_facet Yaakob, Mohd Yuhazri
Wan Yaacob, Wan Nur Hidayah
Sihombing, Haeryip
Yahaya, Saifudin Hafiz
Sulaiman, Shamsuddin
Amir Mohamed, Kamarul
author_sort Yaakob, Mohd Yuhazri
title Kansei engineering approach for the customers preferences of car design
title_short Kansei engineering approach for the customers preferences of car design
title_full Kansei engineering approach for the customers preferences of car design
title_fullStr Kansei engineering approach for the customers preferences of car design
title_full_unstemmed Kansei engineering approach for the customers preferences of car design
title_sort kansei engineering approach for the customers preferences of car design
publisher Springer Nature Singapore
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/13769/1/Kansei%20engineering%20approach%20for%20the%20customers%20preferences%20of%20car%20design.pdf
http://psasir.upm.edu.my/id/eprint/13769/
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