Effect of consumers' characteristics on attitude towards online shopping

• Main Authors: Jadehkenari, Marzieh Zendehdel, Paim, Laily
• Format: Article
• Language: English
• Published: Malaysian Consumer and Family Economics Association 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/14066/1/Effect%20of%20consumers%27%20characteristics%20on%20attitude%20towards%20online%20shopping.pdf; http://psasir.upm.edu.my/id/eprint/14066/; http://www.majcafe.com/2017/04/09/vol-18-2015/
• Institution: Universiti Putra Malaysia

Thanks to the internet, the way of business operations and the way of interaction between producers and consumers have been significantly changed. As a business medium, the Internet enables firms to create environments with online interactions allowing consumers to obtain and assess information, eva...