Enhancing the effectiveness of the balanced scorecard with scenario planning
Purpose: This paper aims to propose the idea of linking the use of the balanced scorecard with scenario planning. Scenario planning emphasizes the development of a strategic plan that is robust across different scenarios. This ensures that the strategy implemented using the balanced scorecard is lin...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/14526/1/Enhancing%20the%20effectiveness%20of%20the%20balanced%20scorecard%20with%20scenario%20planning.pdf http://psasir.upm.edu.my/id/eprint/14526/ https://www.emeraldinsight.com/doi/abs/10.1108/17410400810857266 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |