The Distinctive Creativity Endeavour Model for Creative Thinking, an Expansion of the Osborn-Parnes Creative Problem Solving Approach
Creative Destruction a termed coined by Joseph Schumpeter in 1942 where new businesses, products and services are being created and in turn immediately self destruct to cater for newer models and like as consumers have become highly demanding and brand loyalty is almost impossible to attain. This...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2006
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| Online Access: | http://psasir.upm.edu.my/id/eprint/147/2/549004_abstrak_je__dh_pdf_.pdf http://psasir.upm.edu.my/id/eprint/147/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |