Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia

• Main Authors: W. Mohamad, Wan Norhidayah, Willis, Ken, Powe, Neil Adrian
• Format: Article
• Language: English
• Published: Faculty of Economics and Management, Universiti Putra Malaysia 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/16076/1/15%29%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf; http://psasir.upm.edu.my/id/eprint/16076/; http://www.ijem.upm.edu.my/vol12no2/15)%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf
• Institution: Universiti Putra Malaysia

Accounting for ignored attributes, or attribute non-attendance (ANA), in discrete choice experiment (DCE) is believed to produce more reliable willingness to pay (WTP) estimates. However, there is evidence that respondents who claimed to have ignored some attributes may simply have assigned them les...