The effect of musical fit on consumers’ memory
This study investigated the impact of musical ‘fit’ on memory for items. Participants were asked to recall 20 items they had seen while listening to either rock music or classical music. Some of the 20 items were associated with either the rebellious stereotype of rock music or the affluent stereot...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
SAGE Publications
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17095/1/The%20effect%20of%20musical%20fit%20on%20consumers.pdf http://psasir.upm.edu.my/id/eprint/17095/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |