The influence of cultural similarity and individual factors on visitation

• Main Authors: Ng, Siew Imm, Lee, Julie Anne, Soutar, Geoffrey N.
• Format: Article
• Language: English
• Published: Tourism Educators Association of Malaysia 2009
• Online Access: http://psasir.upm.edu.my/id/eprint/17211/1/The%20influence%20of%20cultural%20similarity%20and%20individual%20factors%20on%20visitation.pdf; http://psasir.upm.edu.my/id/eprint/17211/; https://teamjournalht.wordpress.com/back-issues/volume-6-issue-1-december-2008/
• Institution: Universiti Putra Malaysia

This paper examined how Chinese, German and American individuals’ perceptions of cultural similarity/difference influence intentions to travel to New Zealand, a novel long-haul destination. The relationship was examined along with a set of potentially influential individual difference variables, inc...