Towards the professionalisation of public relations in Malaysia: perception management & strategy development.
The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties in...
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Elsevier Inc.
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/17448/ |
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my.upm.eprints.174482015-12-01T08:00:41Z http://psasir.upm.edu.my/id/eprint/17448/ Towards the professionalisation of public relations in Malaysia: perception management & strategy development. Abdullah, Zulhamri Threadgold, Terry The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise. Elsevier Inc. 2008-09 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf Abdullah, Zulhamri and Threadgold, Terry (2008) Towards the professionalisation of public relations in Malaysia: perception management & strategy development. Public Relations Review, 34 (3). pp. 285-287. ISSN 0363-8111 10.1016/j.pubrev.2008.04.003 English |
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Universiti Putra Malaysia |
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| continent |
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| country |
Malaysia |
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Universiti Putra Malaysia |
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http://psasir.upm.edu.my/ |
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English English |
| description |
The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise. |
| format |
Article |
| author |
Abdullah, Zulhamri Threadgold, Terry |
| spellingShingle |
Abdullah, Zulhamri Threadgold, Terry Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| author_facet |
Abdullah, Zulhamri Threadgold, Terry |
| author_sort |
Abdullah, Zulhamri |
| title |
Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title_short |
Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title_full |
Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title_fullStr |
Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title_full_unstemmed |
Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title_sort |
towards the professionalisation of public relations in malaysia: perception management & strategy development. |
| publisher |
Elsevier Inc. |
| publishDate |
2008 |
| url |
http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/17448/ |
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1643826520026775552 |