Local vs. foreign made : are Malaysian etnocentric?
The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf http://psasir.upm.edu.my/id/eprint/17723/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |