Institutionalizing Corporate Social Responsibility Within Corporate Communications In The Survey Of The Malaysian Organizations
Purpose - The purpose of this paper is to develop empirical measures of Asian corporate social responsibility (CSR) based on a David’s dual process model of CSR for Malaysian government linked corporations (GLC) and public listed companies (PLC). Design/methodology/approach - A survey consisting of...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17756/1/ID%2017756.doc http://psasir.upm.edu.my/id/eprint/17756/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |