Measuring food and service quality variation among food franchise chain outlets in Malaysia
Standardization in franchising system is very important to ensure all the services and products provide the same in terms of their service quality and product quality which will lead to customer satisfaction. This study investigates food and service quality variation among food franchise chain outle...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/18472/1/ID%2018472.pdf http://psasir.upm.edu.my/id/eprint/18472/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |