Halal friendly tourism: capturing the Muslim market

• Main Authors: Ab Rahman, Suhaimi, Che Man, Yaakob, Wan Zulkifli, Wan Sahida
• Format: Conference or Workshop Item
• Language: English
• Published: Halal Products Research Institute, Universiti Putra Malaysia 2009
• Online Access: http://psasir.upm.edu.my/id/eprint/19949/1/73-22.pdf; http://psasir.upm.edu.my/id/eprint/19949/
• Institution: Universiti Putra Malaysia

Halal friendly tourism is becoming the next important sector in the halal industry. The increasing awareness for Muslim travelers has given an impact on the development of tourism industry. Muslim travelers, who represent 23 % of the estimated 2009 world population of the 6.8 billion, are the main m...