Factors Affecting Adoption of E-Marketing Among Small and Medium Enterprise Food Manufacturers in Malaysia

• Main Author: Zainal Rashid, Muhammad Faizal
• Format: Thesis
• Language: English; English
• Published: 2011
• Subjects: Telemarketing - Malaysia; Food industry and trade - Malaysia; Small business - Malaysia
• Online Access: http://psasir.upm.edu.my/id/eprint/20813/1/FP_2011_16_IR.pdf; http://psasir.upm.edu.my/id/eprint/20813/
• Institution: Universiti Putra Malaysia

In Malaysia, one of the main sectors that can benefit substantially from the usage of E-Marketing is the agri food SMEs. On the other hand, the increasing importance of the presence of E-Marketing posed challenges to agri food SMEs owners, who have long depended on traditional and conventional marke...